By focusing on presenting our music industry partners with sound tech partnership and economic options built around their community, Harmony ONE’s net takeaway will be more 1Wallet adoption, greater Blue Metaverse interaction through Metaverse festivals, and wider Harmony ONE engagement. With a keen focus on building community through engagement and access, artists will utilize our partners to build the perfect Web3 experience for their fans. Complete with performance venues, NFTs with utility toward community oriented economics, premium and exclusive content; we will bring new meaning to the “artist fan club” 🤩.

We will work with an individual artist to make an album, market it, and implement the economics of the Web3 world. When looking at an artist like G Yamazawa, our approach is to look at key performance indicators that drive engagement. Some clear indications are rooted in the growth of streaming numbers which will impact our NFT engagement. For G Yamazawa, with the help of our marketing plan, we expect a 500% growth in streaming numbers, from a 50k/month floor to a potential 250k a month on Spotify.

Our goal is to convert 7% of these monthly listeners to interact/download with the 1Wallet (approx 17k). We also expect 1% of monthly listeners to enter G’s NFT market, bringing the marketplace to 2500 buyers. In comparison with similar NFT markets, we see that artists on 88rising sell NFTs from $100 on up, so we could see revenues generated in the $250k/ month range. With other elements like tickets, exclusive content, and other experiences, we project gross revenues to cross 1 million dollars. in the first three months.

We plan on employing a method of marrying Web3 economics with the traditional music industry model. The artist can leverage marketing spends in one space toward the other. There is room for G Yamazawa to seek a relationship with a traditional record label in the form of a licensing deal where he leverages the marketing spends created through his alliances in Web 3 toward marketing spends in Web2. This opens up his work to two worlds of economics that legally and practically coexist. There are several labels we can partner with on the traditional side like 88rising, Warner Music, Sony Music, Def Jam, and more, where we have strong ties.

Our objective would be to sign up to 7 artists to Web3 deals with exclusivity to 1MusicDAO for a period of one year. In this time period, we would engage in a revenue split with the artists around Web3 products. These more abbreviated deals will behave like current traditional merchandise models, where likeness and imagery would be licensed toward the range of Web3 products that fit the artist’s brand

We plan on signing a range of artists with different sizes of followings (3 with 1M+ IG followers, 3 with less than 1M, 1 less than 100k). We are focused on spreading out the artists geographically to strategic areas like India, Africa, and LatAm. We will also try to acquire label-wide rights from several potential candidates for a signing bonus and back-end revenue splits to develop a wider repertoire. The idea would be to offer the artists or a label a newly defined vertical in the Web3 world through 1MusicDAO that was never available to them.

To arrive at a completely decentralized autonomous record label. Free of any curation, free of any gatekeeper, and free of any binding or antiquated economic model. The opportunity will be for us to create an environment that allows the artist it’s own range of economic ecosystem designed by themselves. They key is to perform these important steps for in a way that will strengthen our understanding of how Web3 can economically can positively impact the artist of the next generation, before making them available to artists on a worldwide scale. 🌍

In the past, NFTs and other Web3 items were always perceived as impetuous and without thought of any utility beyond a visual digital product. They also lacked a greater vision or ecosystem, but now, moving forward, we must present genuine value through access and exclusivity to fans. By help providing this world of resources to the artist, we believe this ecosystem when presented to an artist, will change the business of music as we know it 💥

The music business as a whole has enjoyed a period of stability. During the last 14 years of the great streaming revolution, the metrics of the music business have seemed to arrive at a general consensus amongst label, artist, and streaming company. The music business has always been at the mercy of its technological counterparts and has rarely been at the formative ground level of the economics of an emerging space.

Enter Web3, a new space that can fundamentally change the economics of the music business, and greater, the entertainment industry as a whole. Even if we forget about the fact that consumption will result in immediate accounting and more accurate articulation of usage, we should consider the fact that the artist’s community will enjoy in the financial success from the artist themselves. This will create less dependence on traditional record label economics, and result in a greater amount of creative autonomy for the artist ✌️

At the core, the music business has always been the prospect of volume, both in sale and in overall credibility. Although that may not entirely change from the perspective of economic success, Web3 allows the artist to form their own marketplace complete with it’s own economics. Artists can finally put together products and utility that are far more customized to their own specific ecosystem and then subsequently, channel their fanbases through utility into wider marketplaces like the Metaverse.

Over last several months, we have all witnessed a surge in the space of NFTs associated with musicians, but what has been lacking is a thorough ecosystem of products and utility that serve lasting function to their fanbase. The opportunity in this expansion into the Web3 space lies within an entry point of exclusive content that a driven fanbase is looking for, and with perks and experiences they can’t find anywhere else.

We are now entering a very interesting period where the music industry and opportunities around it seem to be a little more democratized than ever before. There is a sense of enthusiasm and optimism in the industry that is resonating beyond even the creative spaces of the music itself. The visual and sensory experience around the music is about to take life, and how does the artist create that? How do they move their music into the spaces they have never articulated their music experience in before, and how do we use our technology to help them do so? In here lies our opportunity 🧠

The very first area to consider in this space is not the progress from a technological or capabilities perspective, but perhaps something that many of us didn’t consider when intersecting our work with the cultural gatekeepers - that is work and industrial culture. At the core of our identity at Harmony ONE, is a culture of decentralized and transparent information, as it is also baked into the basic psychology of the overall Web3 space. However, this may not transfer so easily to our prospective entertainment industry partnerships that carry and create culture. Their proprietary information is sometimes rooted in the public’s level of anticipation and any breach or compromise in this area can reach deep legal ramifications.

Over the last few weeks, we have been engaged in relationships with several major strategic partners that have forced us to evaluate our culture and how we go about doing what we do. In all regards, there have been teachable moments that have allowed us to grow in healthy ways. It is after all, the exchange of understandings that come from reaching common ground that solidify people-oriented partnerships. As these partnerships grow and evolve, the audiences we nurture will need more content that is native and comes from an in-house perspective. These in-house operations will continue to bridge the content gaps with outside partners, but also help Harmony develop their systematic and programmatic engagement without any external restrictions or legal parameters.

Lastly, and perhaps most importantly, we have learned that the music industry feels that the current music industry model is antiquated and needs an overhaul. The autonomy that comes from a successful community/DAO is going to power the artist’s community going forward, but finding a successful business model that truly benefits the artist and its community is going to take time. More specifically, just how our Web3 operation is going to best interface with the traditional music business jurisdiction and its marketing power will provide the formula. That transition to Web3 from the traditional model is still some time away, until then, we have to best supplement it with unique experiences that adds value for an audience.

The first part of our strategy has to do with a very simple first step. Work with one artist and prove that a Web3 world can be a success for both the artist and the 1MusicDAO as a whole. Our artist of choice is none other that Japanese American Hip Hop star G Yamazawa.

We will breakdown the structuring of a partnership between Web3 and G. How we plan on constructing the project, marketing it, taking it to market, and aligning it all with Web3.

Check out G’s song “Yao Ming” set to be featured on the upcoming NBA 2K22 game 🏀

Finish G’s EP/Album with hit producer Omarr Rambert. Develop a roadmap of Web3 products around this album. Finish all music videos, designing of NFT programs, and Metaverse activations. Release the album in partnership/in tandem with one of our traditional record label partners. Share assets to create value for label and 1MusicDAO and create ability for G to leverage a favorable deal in the traditional business. Release Web3 content every week for 12 weeks after the release through 1Wallet. Use worldwide billboards and Web2 to market.

June 1 - 7 :

G will record 3 new songs to finish his album titled “GEORGE”

Deliverable :

June 8 -14 :

Music Production, Music Video Ideation, NFT design, Launch Social Coin

Deliverable :

June 15- 21 :

Web 2 and Physical Marketing, Mix and Master Album, Visual Collateral

Deliverable :

June 22- 28 :

Record music video #1 + #2, Finish Album, Finish deal with Traditional Label

Deliverable :

July 1 - 7 :

Launch NFT ecosystem, Turn in album, Record music video #3, Finish video #1

Deliverable :

July 8-14 :

Release First Single with Music Video, Dig Merch Line, NFT Series around Song

Deliverable :

July 15-21 :

Finish and Release Second Music Video and Corresponding NFT Series

Deliverable :

July 22 - 28 :

Release Album with new “Blind Minting” Version of Album

Deliverable :

Aug 1 - 7 :

Launch DAO initiative, Launch Utilities around DAO and Metaverse

Deliverable :

Aug 8 - 14 :

Release 3rd song, begin Metaverse concert promo, Album gamified

Deliverable :

Aug 15 - 22 :

Work the release in public

Deliverable :

Aug 23 - 30 :

Channel fanbase toward the Metaverse

Deliverable :

The focus of our content would be centered around solutions for the artist’s specific roadmap. Coming up with simple closed system ticketing solutions to NFT products that touch on the specifics of their creative content, to Metaverse supported worlds for the artists to hold mega-concerts: the world is our oyster. Driving fan engagement through a various realm of touchpoints including gaming and other Web3 elements could really provide new ways for artists to connect with their fans.

A series of Ninja or Samurai NFTs with hip hop attire

Dates : Aug 15

6 second animated videos (internal team), Customized to incorporate the artist’s vision

Dates : Jun 7, July 1, July 20, Aug 1

Two physical Los Angeles and SF release parties

Dates : July 22nd (around release), July 29th (a week after)

Two Metaverse performances - find platform or partner

Dates : Aug 10th, Aug 30th

Opportunity for Fans to engage through tokens

Dates : Starting weekly Jun 15th

Daily gifts from G - different times of day

Dates : Start Immediately

3 Series of Stickers

Dates : July 1, July 22, Aug 15

Offer drops on a daily level to get free Starbucks cards

Dates : Starts Immediately

G drops 17 syllable Japanese poems called “Haiku’s Daily”

Dates : Starts Immediately

G releases a quick 1 min video updating on the album’s process

Dates : Starts Immediately

Version of the songs or albums that customized per person by issuing different versions

Dates : July 22

Songs that are issued as NFTs with a built in audio player in the 1Wallet Dates : July 22, Aug 15

The defining documentary that features all of the story and all of the footage

Dates : Aug 15

Ability to sell rare footage to fans that want to own the moment

Dates : July 22, Aug 7, Aug 21

As artists on-board with their content, our initial focus will be to direct fans to our 1Wallet to develop engagement around our community oriented initiatives. For them to adopt our coin to purchase exclusive products or  “drops” through the 1Wallet “Discover” tab, or be sent on a scavenger hunt with clues given to them through our 1Wallet “chat” tab, the possibilities are endless.

A list of Utility items made available by G to be a part of NFT sales.

Small Scale Test Hypothesis

Here is the initial revenue split model for G Yamazawa’s project.

Revenue Split

40% - G Yamazawa

40% - GMusicDAO/Community

10% - 1MusicDAO

10% - Creative Partner/Designers

In addition to our own “in-house” music operation, we are employing a second major silo in our strategy. With G Yamazawa, we will be producing the music directly and developing more content around a project that we are growing from the ground up. We will also capture the artist’s creative process and give access to the fans on that intimate level. In our second approach, we will be using a different method of content rights acquisition that is centered around licensing Web3 rights from artists or labels as a whole.

The idea would be to take smaller micro budgets and assign them as signing bonuses toward established artists in exchange for Web3 exclusive rights. With this approach, we plan on using a similar product roll out as we have planned with G Yamazawa, but customized to the specific artist. What is slightly different is that there will likely be fewer products and that the focus of the products will be limited. We will be focusing on more established artists and that will allow us to tap into their large fanbases.

Our objective would be to sign artists to Web3 deals with exclusivity to 1MusicDAO for a period of one to three years. In this time period, we would engage in a revenue split with the artists around Web3 products. These more abbreviated deals will behave like current merchandise models, where likeness and imagery would be licensed toward the range of Web3 products that fit.

We plan on signing three artists with over 1 Million person followings and/or perhaps a record label that might have an interest in handing over its Web3 ambitions to us. We would also sign 3 artists that have under 1Million followers, and lastly an 7th artist with under a 100K followers.

We are focused on spreading out the artists geographically to strategic areas like India, Africa, and LatAm. The idea would be to offer the artists or label a newly defined vertical in the Web3 world through 1MusicDAO. In fact, one could argue, with this convergence of technology and creative liberty, Web3 could facilitate the greatest creative environment ever, and Harmony ONE could be at the center of it all 🪐

Mid Scale Test Hypothesis

With the knowledge and the know-how of the first two parts of this project in hand, we think the ultimate landing spot for this entire 1MusicDAO operation is a decentralized software exchange that gives the artists everything they need to be in the music business. Complete without any curation, without gatekeeping, without any crippling financial models: the 1MusicDAO will allow artists the opportunity to pay as they go for services for the future of the music industry. Armed with the knowledge of scaling one artist into a larger seven artist operation, our experience will give us a good grasp of the evolving landscape in the marriage of Web3 economics with the music industry as we know it. It will also give us a strong grasp of how the artist can best utilize the benefits of the Web3 environment, and how to get the pieces they may need to serve them.

Giving artists resources like access to tokenomics, Web3 utility, blockchain efficiency, and the ultimate path to a DAO. However, the defining aspect of this operation is the access to traditional infrastructure like Web2 distribution, merchandise, and access to tour support a la carte.

Goldman Sachs reports that the music industry will double by the end of the decade. How it evolves to this target will largely depend on not only how Web3 helps the established artist open up more business - but how the 1MusicDAO can help the artist that doesn’t have a record deal, and doesn’t have access to the resources they need.

Bootstrapping, Past and Present.

Airdropped Videos, NFTs on OpenSea/Mad NFT

Our first primary milestone achievement will the airdropping of 3D animated videos to 1Wallet holders, to promote Harmony as an ecosystem that is a home for artists.

Achieving this milestone will include the production and release of full 3D animated videos celebrating the the signing of G Yamazawa and the formation of ONE Music DAO, based on footage shot in-studio during the album recording process. Videos will be airdropped to the fans through the Harmony platform. Behind the Scenes footage and other content along with 3D videos will be made available on OpenSea and on a Harmony marketplace such as MAD NFT to highlight metadata bridging, and a small Marketing budget will be allocated to market the NFTs.

Release of Harmony website to mint unique mixes; Little Ninjas NFT series; and social tokens

Achieving this milestone will include the release of G’s Little Ninjas NFT series (akin to Bored Apes) with Mad NFTs and Left Field Labs (LINK), as G’s flagship NFT series. We will launch a website where purchasers of G’s NFTs can make a new mix – their own version - of songs from G’s music. The fan will own that particular mix and can monetize it through specific usage cases.

Finally, we will mint coins and tokens which will immediately be usable on the platform to influence the direction of the community, increasing the value of the community for all users. 04_05_Test 3.MP4

We will adopt audio functionality in the 1Wallet with implementation of a music player within it. We will also focus our rollout around a website based minting platform that allows fans to make their own unique versions of their favorite songs. Each version would be minted as a unique mix that allows the owner of that version to sell the song into different royalty dynamics. As the NFT collects revenue, fans are paid out in tokens. This “Unique Mix” stem player, includes isolating and cutting the stems of the song and implementing the best UI/UX for the user.

We will develop a database and a standard of how an artist can collect royalties from these different NFT “uniquely minted” versions of the songs, as fans collect tokens as royalties. The system would effectively include a royalty distribution method for interested parties.

Completion of steps to scale the Platform to benefit the Harmony ecosystem

Funds will be released upon completion of these scaling milestones:

All the while, we will continue working with Left Field Labs will introduce NFTs of these artists’ exclusive songs.

Venue for Harmony Metaverse live performances

Funds will be released upon creation of a studio and platform where Harmony musicians can give a concert in the metaverse, to be launched as part of Harmony’s November event.

This will benefit the Harmony community, to make Harmony a destination for artists to engage with and perform in front of their fan bases. This will eventually evolve into a staple in the 1MusicDAO software as a way for any band around the world to book their own hour for a live performance for their fans.

Additionally, this prepares ONE Music DAO for various Metaverse activations with these artists, to begin showcasing different experiences and events for the artists’ communities to enjoy in partnership within an existing Metaverse.  Community members will be able to participate in these virtual events from around the globe simultaneously, and will be modeled on existing successful Metaverse events.

We will be in full swing with production of behind-the-scenes footage of G Yamazawa’s time in the studio making the album, making music videos, and day-to-day personal footage as NFTs for eventual release to G’s growing community.

We will continue our work with the expanded roster of licensed artists on production of more products, to expand their Web3 presence with the release of 3D animated videos as well as limited “unique mix” NFTs to expand their respective artists communities.

Performance at DAY ONE with Celebrity Guests, and NFT Merch release

Funds will be released upon the successful creation of a virtual concert at Harmony’s DAY ONE Festvial with additional celebrity guest performers.  Coinciding with another merchandise drop for the festival, we will give fans a novel and unique way to experience the performance of one of their favorite artists. The virtual concert will allow fans across the world to experience the event regardless of location, bringing people and this new community together, and further showcase Harmony as having a robust artist ecosystem.

Our final push for promotion of the album will include through all traditional marketing channels but with an added emphasis on Metaverse content.  Print, digital, terrestrial, and online marketing will be key as will a strategic influencer campaign aimed at hyping our Web3 content: G Yamazawa x ONE Music DAO.

At this stage we will plan for the release of a digital G Yamazawa and other artists merchandise line that fans can use in the Metaverse. There will be a corresponding documentary of G’s life released as an NFT to help support the artist community.  At this time we will also showcase the exclusive G Yamazawa Kaonashi NFT. We will release other related materials for the licensed artists as well.